About Us

CEO & Founder,

Peak Performance Leadership

Meet Cedric Singleton

Leader. Innovator. Transformer.

Cedric’s journey has always been one of service and purpose. His story began as a young lieutenant in the U.S. Army, where leadership meant more than giving orders. It was about earning trust, building unity, and embracing teamwork in every decision. Early on, Cedric learned that true leadership empowers others—a lesson he would carry through every role that followed.

When Cedric transitioned from the military, he joined Abbott Laboratories, trading his boots for polished shoes and entering the fast-paced world of corporate sales and marketing. Over the next 27 years, he rose steadily from Sales Executive to Global Director of Sales Operations. Cedric’s work wasn’t just about meeting targets; it was about cultivating high-performing teams and creating a legacy of excellence. His teams became known for “doing the little things” exceptionally well, a standard Cedric called “mastering the fundamentals.” His approach redefined success at Abbott, earning him industry-wide respect and recognition.


Cedric’s reputation soon caught the attention of Carrier Global, which offered him an exciting challenge: to build a Revenue Operations department from the ground up. This opportunity was tailor-made for Cedric, who thrived on new ventures. With vision and strategy, he transformed the department into a powerhouse, driving revenue from $615 million to $1.2 billion in just three years. But for Cedric, success wasn’t just about numbers—it was about people. He took pride in seeing his team grow and execute their roles with precision.


Upon retiring from his corporate career, Cedric wasn’t ready to stop. He poured his energy into founding the Peak Performance Leadership Institute, a company dedicated to helping others realize their fullest potential. Drawing on his extensive leadership background, Cedric designed the institute with a single mission: to make effective leadership accessible to all. He knew that everything—from individual success to team productivity—began with strong, intentional leadership.


Through coaching, public speaking, and his Amazon bestselling anthologies: Dreaming with Intention and Don’t Get Ready, Stay Ready!, Cedric became a catalyst for transformation. As a certified John Maxwell Team member, he brought depth and real-world experience to his coaching, helping others break through personal and professional barriers.


Cedric’s commitment extended beyond his professional life. As Director of Education and Vice President of the Alpha Foundation and co-chair of the Business and Education Committee for the Charles County Chamber of Commerce, he worked tirelessly to uplift his community. Service had always been Cedric’s cornerstone, providing fulfillment equal to any business success.

And at the heart of everything was Cedric’s family. Married to his wife, Dee, for over 31 years and a proud father of three, Cedric found his greatest purpose in the family who supported him at every step. His journey—marked by resilience, integrity, and a commitment to uplifting others—continues to inspire those around him, honoring the legacy of a leader devoted to empowering others along the way.

- Cedric Singleton

AS SEEN ON

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Peak Performance Leadership Institute

TESTIMONIALS

Working with Cedric and the Peak Performance Leadership Institute has been a game-changer for my business. Cedric’s deep understanding of leadership strategies and his ability to customize proven methodologies like SPIN sales techniques to fit my specific needs has significantly improved my sales performance. The guidance on separating personal and business finances and improving cash flow management has helped me achieve financial stability.

- Zackery

TESTIMONIALS

Cedric’s practical, results-driven approach makes him a truly exceptional coach and mentor. Thanks to his comprehensive coaching program, my business is now on a solid path toward sustainable growth and bankability.

— John Doe,

TESTIMONIALS

"Peak Performance Leadership Institute has been instrumental in transforming my leadership skills and overall business approach. Cedric's workshops are not only dynamic but also deeply insightful. His proven methodologies, like SPIN sales techniques, tailored to my business needs, have significantly boosted my sales performance. The practical tools provided by the team have helped streamline our cash flow and establish financial stability. I highly recommend their programs to anyone seeking sustainable business growth and leadership excellence."

— Sarah L.

TESTIMONIALS

Cedric Singleton’s guidance through the xBizFunding platform was a turning point for my business. The step-by-step coaching program helped me separate personal and business finances, optimize financial management, and secure much-needed funding for growth. Cedric’s passion and expertise truly shine in every session. Thanks to Peak Performance Leadership Institute, I now feel confident in my financial independence and long-term business sustainability.

— Mark T., Entrepreneur

TESTIMONIALS

"Cedric’s coaching helped me identify the core challenges in my business and address them head-on. His insights on leadership and strategies for improving cash flow were game-changers. The comprehensive 4-6 month process was thorough and empowering. Today, my business is not only financially stable but also positioned for sustainable growth. I am grateful for Cedric and his incredible team."

— Emily R., Founder,

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Bryans Road, MD


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